In-depth Review of Looka: A Comprehensive Guide to Brand Designing

Looka harnesses the power of artificial intelligence to make logo design accessible to everyone, regardless of their design skills. Whether you’re a startup looking to create a unique logo, a business owner wanting to revamp your brand, or simply curious about what Looka has to offer, this review is for you.

About Looka

Looka is an artificial intelligence-powered logo maker that allows users to create custom logos and full brand kits. It was formerly known as Logojoy and was founded in 2016 by Dawson Whitfield and Rares Crisan.

The platform uses machine learning algorithms and a vast library of design elements to generate unique logo designs based on user preferences. Users start by inputting their company name and industry, then choose colors, symbols, and styles they like. Looka’s AI then generates a selection of logo designs for the user to choose from.

Once a user has chosen a design, they can customize it further by changing fonts, colors, layouts, and more. When they’re happy with their logo, they can purchase it and download high-quality files for use on websites, business cards, social media, and more.

In addition to logo design, Looka also offers a brand kit, which includes business card designs, social media assets, and a mini website. They also provide resources and tools for businesses, such as a blog with branding tips and advice.

How Looka Works

Looka operates on a user-friendly and intuitive platform, making it easy even for beginners to create professional-looking logos. Here’s a step-by-step guide on how to use Looka:

Start the design process: Visit the Looka website and click ‘Start a logo’. You’ll be asked to enter your company name and industry.
Choose your preferences: Looka will then present you with several logo styles, colors, and symbols to choose from. This is to help the AI understand your design preferences.
AI-generated designs: Based on your inputs, Looka’s AI will generate a selection of logo designs. You can scroll through these designs and select one that you like.
Customization: Once you have chosen a base design, you can customize it further. Looka allows you to tweak almost every aspect of your logo, including the font, color scheme, layout, and more. You can also add additional elements such as shapes or icons.
Preview: After customization, you can preview your logo to see how it would look on various platforms and materials such as websites, business cards, T-shirts, and more.
Purchase: If you’re satisfied with your design, you can proceed to purchase. Looka offers several pricing packages, each providing different levels of access to your logo files and branding assets.
Download: Once the payment is processed, you will be able to download your logo files. Depending on the package you chose, you may also receive other branding elements like business card designs, social media kits, etc.

Looka’s Key Features

Looka offers a wide range of features designed to help businesses create a unique and cohesive brand identity. Here are some of its key features:

AI-powered logo maker: Looka’s main feature is its AI-driven logo maker. The AI uses the preferences you’ve specified to generate a selection of unique logos. You can then customize your chosen design.
Full branding kit: In addition to logos, Looka also allows users to create a full branding kit. This includes business card designs, letterhead templates, and social media kits.
Website builder: Looka offers a simple website builder. It’s not as comprehensive as dedicated website builders, but it’s a good starting point for small businesses looking to establish an online presence.
High-resolution files: When you purchase a logo from Looka, you receive high-resolution PNG and vector SVG files. These can be used for both digital and print purposes.
Customization options: Looka offers a wide range of customization options. You can change colors, fonts, layouts, and add additional elements such as icons and shapes to your logo.
Logo preview: Looka allows you to preview your logo in real-world scenarios, such as on a website, business card, T-shirt, or storefront.
Multiple design variations: When you purchase your logo, Looka provides multiple variations of your design, including versions optimized for social media profiles, and different color options (full color, grayscale, black, white).
Lifetime technical support: Looka provides lifetime technical support for all purchased logos. If you ever face any issues with your logo files, their support team is there to help.

Looka is an AI-powered logo maker that offers an easy and intuitive platform for businesses to create professional-looking logos. Its user-friendly interface, customization options, high-quality logo files, and additional branding tools make it a popular choice for many.